Downtown Association Of Santa Cruz

Organization Overview

Downtown Association Of Santa Cruz is located in Santa Cruz, CA. The organization was established in 1986. According to its NTEE Classification (S03) the organization is classified as: Professional Societies & Associations, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2022, Downtown Association Of Santa Cruz employed 5 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Downtown Association Of Santa Cruz is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 06/2022, Downtown Association Of Santa Cruz generated $587.6k in total revenue. This organization has experienced exceptional growth, as over the past 7 years, it has increased revenue by an average of 11.4% each year . All expenses for the organization totaled $511.8k during the year ending 06/2022. While expenses have increased by 7.8% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2022

Describe the Organization's Mission:

Part 3 - Line 1

TO PROVIDE LEADERSHIP IN ORDER TO CREATE, PROMOTE, AND DEVELOP DOWNTOWN AS A VIBRANT AND SUCCESSFUL BUSINESS, ENTERTAINMENT, RESIDENTIAL, AND COMMUNITY CENTER.

Describe the Organization's Program Activity:

Part 3 - Line 4a

MARKETING TO PROMOTE A POSITIVE IDENTITY FOR THE AREA THROUGH ADVERTISING AND PUBLIC RELATIONS PROGRAMS - INCLUDING HOLIDAY STREET LIGHTING. PROMOTIONAL CAMPAIGN AND FAIRS - THE ORGANIZATION PRODUCED A COLOR CATALOG, EDITORIAL CALENDAR OF EVENTS AND DISPLAY ADVERTISING VEHICLE TO ACCOMPANY HOLIDAY EVENTS, AND COORDINATE FAIRS. PROMOTE TOURIST INDUSTRY TO ENCOURAGE VISITORS TO SANTA CRUZ AND PROVIDE VISITOR INFORMATION SERVICES. PROVIDE CLEAN AND SAFE SERVICES THROUGH OUR DOWNTOWN AMBASSADOR PROGRAM TO BETTER SUPPORT DOWNTOWN BUSINESS AND VISITORS.


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Board, Officers & Key Employees

Name (title)Compensation
Jorian Wilkins
Executive Di
$80,923
Kamala Allison
President
$0
Zachary Davis
Vice Preside
$0
David Apgar
Secretary
$0
Bill Kempf
Treasurer
$0
Jennalee Dahlen
Committee Ch
$0

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $82,480
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$82,480
Total Program Service Revenue$488,741
Investment income $220
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $16,133
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $587,574

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