Effie Worldwide Inc
- Assets
- $4.5m
- Revenue
- $10.0m
- Investments
- $0.0
- Employees
- 33
- Location
- New York, NY
- Founding
- 07/2010
- Data as of
- 12/2023
- EIN
- 20-8875698
Organization Overview
Effie Worldwide Inc is located in New York, NY. The organization was established in 2010. According to its NTEE Classification (S03) the organization is classified as: Professional Societies & Associations, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2023, Effie Worldwide Inc employed 33 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Effie Worldwide Inc is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2023, Effie Worldwide Inc generated $10.0m in total revenue. This represents relatively stable growth, over the past 9 years the organization has increased revenue by an average of 9.9% each year. All expenses for the organization totaled $11.2m during the year ending 12/2023. While expenses have increased by 13.8% per year over the past 9 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
EFFIE WORLDWIDE CHAMPIONS AND IMPROVES THE PRACTICE AND THE PRACTITIONERS OF MARKETING EFFECTIVENESS.
Describe the Organization's Program Activity:
Part 3 - Line 4a
UNITED STATES EFFIE AWARDS: THE UNITED STATES EFFIE AWARDS IDENTIFIES EXAMPLES OF MARKETING COMMUNICATION EFFECTIVENESS VIA COMPETITIONS REQUIRING THE SUBMISSION OF DETAILED MARKETING COMMUNICATIONS CASE STUDIES BY COMPANIES. JUDGING IS DONE BY SENIOR EXECUTIVES WITHIN STRICT GUIDELINES. THE CASES ARE THEN USED TO EDUCATE THE INDUSTRY ON WHAT WORKS AND WHY. EDUCATION: EFFIE RUNS A NUMBER OF DIFFERENT EDUCATION PROGRAMS UNDER THE EFFIE ACADEMY. THE ROLE OF THE ACADEMY IS TO PROVIDE EDUCATION TO MARKETING PROFESSIONALS THROUGHOUT DIFFERENT POINTS IN THEIR CAREER. COLLEGIATE IS FOR UNDERGRADUATES, BOOTCAMP FOR YOUNG PROFESSIONALS 4-7 YEARS INTO THEIR CAREER, AND CUSTOMIZED LEARNING SESSIONS ARE FOR ORGANIZATIONS WHO WOULD LIKE TO UPGRADE AND IMPROVE THEIR MARKETING EFFECTIVENESS CAPABILITIES. INTERNATIONAL LICENSING: EFFIE WORLDWIDE, BASED IN NEW YORK CITY, IS THE GLOBAL BRAND OWNER OF THE EFFIE AWARDS COMPETITION AND CURRENTLY LICENSES IT IN MORE THAN 46 MARKETS GLOBALLY. ALL LICENSED EFFIE PROGRAMS WORLDWIDE OPERATE ACCORDING TO THE GLOBAL EFFIE AWARDS BRAND STANDARDS TO HONOR THE YEAR'S MOST EFFECTIVE MARKETING COMMUNICATIONS CASES IDEAS THAT WORK.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Traci Alford Chief Execut | Officer | 40 | $451,500 |
Sara Preston Chief Revenu | Officer | 40 | $307,067 |
Monica Hare Chief Innova | Officer | 40 | $295,000 |
Allison Knapp Chief Operat | Officer | 40 | $240,000 |
Luca Lorenzi Chief Financ | Officer | 40 | $216,032 |
Stephanie Nachman Senior Vice | Officer | 40 | $170,000 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Great Believer Llc Website Develop | 12/30/23 | $225,000 |
Sparkle Communications Llc Sales And Marke | 12/30/23 | $115,005 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $390,000 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $390,000 |
| Total Program Service Revenue | $9,423,537 |
| Investment income | $23,030 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $9,983,020 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $2,129,350 |
| Compensation of current officers, directors, key employees. | $226,416 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $2,912,215 |
| Pension plan accruals and contributions | $120,119 |
| Other employee benefits | $441,841 |
| Payroll taxes | $280,662 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $56,215 |
| Fees for services: Accounting | $32,163 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $1,741,696 |
| Advertising and promotion | $415,726 |
| Office expenses | $221,175 |
| Information technology | $15,022 |
| Royalties | $0 |
| Occupancy | $193,533 |
| Travel | $279,794 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $1,798,372 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $27,275 |
| Insurance | $41,878 |
| All other expenses | $1,257 |
| Total functional expenses | $11,247,206 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $1,983,123 |
| Savings and temporary cash investments | $452 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $975,756 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $193,228 |
| Net Land, buildings, and equipment | $5,110 |
| Investments—publicly traded securities | $1,338,114 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $4,495,783 |
| Accounts payable and accrued expenses | $1,021,048 |
| Grants payable | $0 |
| Deferred revenue | $1,303,769 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $2,324,817 |
| Net assets without donor restrictions | $2,170,966 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $4,495,783 |