Rose Fitzgerald Kennedy Greenway Conservancy Inc

SEE ATTACHED SCHEDULE OTHE CONSERVANCY HAS SOLE RESPONSIBILITY FOR MANAGING ALL ASPECTS OF THE ROSE KENNEDY GREENWAY, INCLUDING HORTICULTURE, PROGRAMMING, PUBLIC ART, MAINTENANCE, AND CAPITAL IMPROVEMENTS. WE ENVISION A VIBRANT, INCLUSIVE, AND EVOLVING GATHERING PLACE THAT OFFERS -HEALTHY GREEN SPACE, -FUN, ENGAGING, AND THOUGHT-PROVOKING EXPERIENCES, AND -A TESTING GROUND FOR NEW IDEAS. WE PURSUE OUR MISSION THROUGH -PARK CARE THAT SUSTAINS YEAR-ROUND BEAUTY, ENSURES SAFETY, AND MODELS ENVIRONMENTAL STEWARDSHIP; -ROBUST PROGRAMMING THAT SHOWCASES AND SUPPORTS THE INGENUITY AND BREADTH OF OUR COMMUNITY; AND -TEMPORARY EXHIBITIONS OF CONTEMPORARY PUBLIC ART THAT FACILITATE ARTISTIC EXPERIMENTATION AND SPEAK TO OUR CURRENT MOMENT; RAISING THE STANDARD OF EXCELLENCE FOR URBAN PARK MANAGEMENT.

SEE ATTACHED SCH O-MAINTENANCE, HORTICULTURE, AND RANGERSTHE GREENWAY IS THE CONTEMPORARY PUBLIC PARK IN THE HEART OF BOSTON, WELCOMING VISITORS TO GATHER, PLAY, UNWIND, AND EXPLORE. THE GREENWAY CONSERVANCY IS THE NON-PROFIT RESPONSIBLE FOR THE MANAGEMENT AND CARE OF THE GREENWAY. THE MAJORITY OF THE PUBLIC PARK'S ANNUAL BUDGET IS GENEROUSLY PROVIDED BY PRIVATE SOURCES. THROUGHOUT THIS SECOND PANDEMIC YEAR, THE GREENWAY SERVED AS A PLACE OF JOY AND RENEWAL WHERE BOSTON RESIDENTS, WORKERS, AND VISITORS RECONNECTED WITH NATURE, FRIENDS, AND NEIGHBORS.IN 2021, THE CONSERVANCY CONTINUED ITS EXCEPTIONAL CARE AND IMPROVEMENT OF THE GREENWAY: -OUR TEAM CONTINUED TO CARE FOR THE PARK WITH SPECIAL PANDEMIC SAFETY PROTOCOLS. SPECIAL PROJECTS INCLUDED ADDING POURED IN PLACE SAFETY SURFACING TO THE PLAY CUBES IN CHIN PARK, PRUNING OF 119 TREES, COMPLETION OF CONVERSION TO ALL ENERGY EFFICIENT LED LIGHTING, CAROUSEL REPAIRS, AND ASSESSMENT AND GIS MAPPING OF 885 TREES.-IN A TIME OF CLOSED MUSEUMS, OUR PUBLIC ART WAS MORE IMPORTANT THAN EVER.-IN JANUARY 2021, WE INSTALLED ANDY LI'S THE HERD, THE LATEST PROJECT OF OUR ANNUAL ZODIAC CURATION IN CHINATOWN.-IN SPRING AND SUMMER 2021, WE INSTALLED NEW WORKS FROM DANIEL GORDON THROUGHOUT THE GREENWAY FOR THE FIRST COMPREHENSIVE EXHIBITION ACROSS THE GREENWAY BY A SINGLE ARTIST: SUMMER STILL LIFE WITH LOBSTERS AND FERN ON THE GREENWAY WALL AT DEWEY SQUARE, THE ARTIST'S FIRST OUTDOOR SCULPTURE BLUE POPPIES, NEW CANVAS ON THE LIGHT BLADES, AND STILL LIFE, A SERIES OF 20 PHOTOGRAPHS. -WITH THE HELP OF OUR PUBLIC ART PROJECT MANAGER STEPPING UP INTO THE ROLE OF INTERIM ASSOCIATE CURATOR, WE SUCCESSFULLY MANAGED THE TRANSITION BETWEEN OUTGOING AND INCOMING DIRECTORS OF PUBLIC ART. -COMING OUT OF STRICT PANDEMIC RESTRICTIONS, THE CONSERVANCY WAS ABLE TO SUPPORT AND SAFELY HOST OVER 320 FREE EVENTS, OPEN OUR BEER AND WINE GARDENS FOR THEIR FULL SEASON, SUPPORT OUR FOOD TRUCKS, SPIN THE CAROUSEL, AND TURN ON THE FOUNTAINS. WORKING CAREFULLY WITHIN GOVERNMENT GUIDELINES, WE HOSTED OVER 90 FREE FITNESS CLASSES AND THE WEEKLY FARMERS AND ARTISAN MARKETS. OUR TEAM LAUNCHED A REDISCOVER THE GREENWAY CAMPAIGN CONSISTING OF OVER 50 NEW PERFORMANCES, MOVIES, AND PLAY ACTIVITIES. - DESIGN AND PRE-CONSTRUCTION WORK ADVANCED FOR NORTH MEADOW ON THE GREENWAY, WHICH BROKE GROUND IN THE SUMMER AND WILL BE A BRAND NEW PARK SPACE THAT IS BOTH A GATEWAY TO THE GREENWAY AND A PACKET OF OPEN SPACE FOR RESIDENTS AND VISTORS TO THE SURROUNDING NEIGHBORHOODS IN THE WEST END AND NORTH END.

SEE ATTACHED SCHEDULE O - PROGRAMSPROGRAMS THIS YEAR BEGAN IN A VERY UNCERTAIN PLACE, WITH LOCAL COVID RESTRICTIONS AND PART OF OUR PROGRAMS TEAM ON TEMPORARY FURLOUGH. THANKFULLY, THE ARRIVAL OF THE VACCINE ALLOWED FOR EVENT GUIDELINES TO BE LIFTED IN MAY 2021. MANY OF OUR REGULAR EVENTS WERE ABLE TO OCCUR, THOUGH AT SMALLER SCALES GIVEN THE REDUCED PLANNING TIMELINE AND LINGERING HEALTH CONCERNS. THE RELATIVE SAFETY OF OUTDOOR SPACES PROVIDED THE PUBLIC AND OUR EVENT PARTNERS WITH A COMFORTABLE SPACE TO GATHER AND CELEBRATE.THE PROGRAMS DEPARTMENT WAS ABLE TO SUPPORT AND HOST OVER 320 FREE EVENTS ON THE GREENWAY IN 2021, INCLUDING MARKETS, FITNESS CLASSES, AND PERFORMANCES. FAVORITE FESTIVALS RETURNED, INCLUDING BOSTON CALLING BLOCK PARTIES, BOSTON LOCAL FOOD FESTIVAL PRESENTED BY THE SUSTAINABLE BUSINESS NETWORK, THE CARIBBEAN ONE WORLD EXPO PRESENTED BY THE AUTHENTIC CARIBBEAN FOUNDATION, JAZZ IN THE PARK PRESENTED BY THE NORTH END MUSIC AND PERFORMING ARTS CENTER, FILMS AT THE GATE PRESENTED BY THE ASIAN CDC, AND THE LANTERN FESTIVAL PRESENTED BY CHINATOWN MAIN STREET. NEW PARTNERSHIPS BROUGHT THE BOSTON CHILDREN'S CHORUS AND THE FRIENDS OF THE PUBLIC GARDEN FOR A WE SING CHORUS PRACTICE SERIES, THE BOSTON SYMPHONY ORCHESTRA FOR THEIR ROLLING RECITALS PROGRAM, AND THE RESIDENCE LAB COLLABORATION BETWEEN PAO ARTS CENTER AND THE ASIAN CDC. THE BOSTON PUBLIC MARKET RETURNED WITH A WEEKLY FARMERS MARKET AT DEWEY SQUARE PARK AND CHINATOWN MAIN STREET LAUNCHED A NEW BI-WEEKLY FARMERS MARKET IN CHIN PARK, PROVIDING THOUSANDS OF DOLLARS OF FOOD COUPONS TO LOCAL RESIDENTS. THE GREENWAY ARTISAN MARKET HAD A SUCCESSFUL SEASON UNDER A NEW OPERATING TEAM FROM SOMERVILLE FLEA. THE TRILLIUM GARDEN ON THE GREENWAY WAS OPEN FROM MAY TO OCTOBER, PROVIDING A BEAUTIFUL OUTDOOR GATHERING SPACE FOR BEER-LOVERS AND CITY WINERY'S PLAZA WINE GARDEN WAS OPEN FROM MAY TO SEPTEMBER. WE WORKED CLOSELY WITH 13 FITNESS INSTRUCTORS TO OFFER OVER 90 FREE CLASSES. INSTRUCTORS AND ATTENDEES WERE GRATEFUL FOR A SAFE, BEAUTIFUL, OUTDOOR SPACE TO EXERCISE, AND OFFERINGS RANGED FROM RETURNING CLASSES SUCH AS HIGH-INTENSITY INTERVAL TRAINING, YOGA, AND DANCE CARDIO TO NEW ACTIVITIES SUCH AS BARRE AND BILINGUAL CLASSES. A MAJOR FOCUS OF THE PROGRAMS TEAM THIS YEAR WAS TO OFFER EMPATHETIC AND DATA-DRIVEN SUPPORT TO SMALL BUSINESSES AND LONG-TERM PARTNERS. WE STAYED IN CLOSE CONTACT WITH OUR PARTNERS, WHICH MEANT WE WERE MORE PREPARED WHEN RESTRICTIONS LIFTED. WE ALSO CREATED AN OPPORTUNITY WITH THE GREENWAY BUSINESS IMPROVEMENT DISTRICT TO LAUNCH A SERIES OF 50+ PERFORMANCES, MOVIES, AND MORE WITH OUR REDISCOVER THE GREENWAY SERIES. THIS SERIES HELPED DRIVE INTEREST AND EXCITEMENT ABOUT BEING DOWNTOWN, WHILE ALSO SUPPORTING OUR LOCAL ARTS ORGANIZATIONS. FOR EXAMPLE, WE PARTNERED WITH CHINATOWN MAIN STREET TO EXTEND A SERIES OF WEEKLY LION DANCES AT THE CHINATOWN GATE AND WITH THE CITY OF BOSTON TO BRING A HALLOWEEN-THEMED MOVIE SERIES TO DEWEY SQUARE. THE GREENWAY PLAYED AN IMPORTANT OPEN SPACE ROLE FOR CHINATOWN COMMUNITY MEMBERS, WHO CONTINUED TO ACTIVELY LOOK FOR WAYS TO SAFELY SPEND TIME WITH FAMILY AND FRIENDS OUTDOORS. WE HOSTED MORE PROGRAMS THAN EVER BEFORE IN THIS SPACE, THROUGH EXPANDED PROGRAMMING WITH OUR STRONG COMMUNITY PARTNERS. OUR TYPICAL FESTIVALS RETURNED, THE CHINESE CONSOLIDATED BENEVOLENT ASSOCIATION HOSTED TAI CHI AND KUNG FU CLASSES, AND THE BOSTON BOOK FESTIVAL BROUGHT A STORYWALK TO CHIN PARK. OUR WEEKLY CHIN PARK PLAY SESSIONS RESUMED IN JUNE AND WENT THROUGH OCTOBER, OFTEN FEATURING PERFORMANCES BY LOCAL ARTISTS. WE ALSO CONTINUED TO PROMOTE OUR PARK AMENITIES. THE GREENWAY CAROUSEL AT THE TIFFANY & CO. FOUNDATION GROVE, A BOSTON LANDMARK, SAW IT'S BEST YEAR EVER. OVER 120,000 PEOPLE TOOK A SPIN ON THE SEA TURTLE, RABBIT, LOBSTER, COD, PEREGRINE FALCON, SKUNK, AND OTHER CHARACTERS, ALL INSPIRED BY THE DRAWINGS OF BOSTON SCHOOL CHILDREN AND BROUGHT TO LIFE BY A LOCAL ARTIST. THE FREE WI-FI NETWORK CONTINUED TO BE POPULAR, AND MAJOR UPGRADES IMPROVED CONNECTIVITY. WE RESTRUCTURED OUR APPROACH TO OUR NATIONALLY ACCLAIMED GREENWAY FOOD VENDING PROGRAM, OFFERING CONTRACT EXTENSIONS AND REVENUE-BASED FEE STRUCTURES FOR OUR SMALL BUSINESS PARTNERS. WHILE THE DOWNTOWN WORK POPULATION WASN'T ABLE TO SUSTAIN A LARGE PROGRAM THIS YEAR, WE HAD 21 TRUCKS REMAIN IN THE PROGRAM. THE CONSERVANCY'S LARGEST FUNDRAISING EVENT, THE GREENWAY GALA, BECAME A VIRTUAL EVENT THIS YEAR. THE PROGRAMS, DEVELOPMENT, AND OUTREACH DEPARTMENTS WORKED CLOSELY TOGETHER TO CREATE AN ENGAGING VIRTUAL PROGRAM PAIRED WITH A THOUGHTFUL MAILED EXPERIENCE BOX THAT HIGHLIGHTED KEY AREAS OF THE CONSERVANCY'S WORK. THE VIRTUAL GALA WAS MOVED UP TO APRIL, AND BOTH HONORED OUTGOING EXECUTIVE DIRECTOR JESSE BRACKEBURY AND WELCOMED NEW EXECUTIVE DIRECTOR CHRIS COOK. AN ESTIMATED 393 ATTENDEES LOGGED IN, AND WE MET OUR FUNDRAISING GOAL OF $430,000 NET.

SEE ATTACHED SCHEDULE O - PUBLIC ARTPUBLIC ARTTHE GREENWAY CONSERVANCY HAS BECOME A LEADER IN CONTEMPORARY PUBLIC ART IN BOSTON. GREENWAY PUBLIC ART GIVES RESIDENTS, WORKERS, AND TOURISTS A REASON TO VISIT, LINGER, AND DISCUSS. THE PUBLIC ART NETWORK (PAN) OF AMERICANS FOR THE ARTS HAS RECOGNIZED 8 GREENWAY PUBLIC ART COMMISSIONS AMONG THEIR LIST OF THE TOP 50 PUBLIC ART WORKS OVER THE LAST 8 YEARS, PROVIDING NATIONAL RECOGNITION FOR THE CONSERVANCY'S PUBLIC ART PROGRAM. IN 2021, THE CONSERVANCY BROUGHT FREE, ACCESSIBLE, AND OUTDOOR CONTEMPORARY EXHIBITS TO THE GREENWAY FROM ONE NATIONAL ARTIST AND ONE LOCAL ARTIST, INCLUDING THE FIRST COMPREHENSIVE EXHIBITION ACROSS THE GREENWAY BY A SINGLE ARTIST, DANIEL GORDON.IN JANUARY 2021, WE INSTALLED ANDY LI'S THE HERD, THE LATEST PROJECT OF OUR ANNUAL ZODIAC CURATION IN CHINATOWN FOR THE YEAR OF THE OX. LI IS A BOSTON BASED FIBER ARTIST WHOSE WORK SEEKS TO STITCH THE COMMON THREADS OF INDIVIDUAL EXPERIENCES INTO AN EMOTIONAL LANDSCAPE SHARED BY THE COMMUNITY. FOR THIS PROJECT, LI CREATED A SERIES OF 24 VIBRANTLY COLORED, TEXT-BASED FLAGS FLYING ON CUSTOM-MADE POLES ABOVE THE BAMBOO GARDEN ALONG THE SERPENTINE PATH. THIS FIBER-BASED INSTALLATION REFLECTED ON THE YEAR OF THE OX BY CHANNELING THE OX'S MOST PROMINENT ZODIAC ATTRIBUTES AND ETHIC OF PERSEVERANCE. WITH THE NEW YEAR, THE OX CARRIES HOPE THROUGH DETERMINATION, HONESTY, AND PATIENCE. THE HERD WAS ENVISIONED TO CREATE A SERENE AND UNIFYING ENVIRONMENT IN CHIN PARK TO REMIND US THAT, LIKE A HERD OF OXEN, WE ARE IN THIS TOGETHER. IN SPRING AND SUMMER 2021, WE INSTALLED NEW WORKS FROM DANIEL GORDON THROUGHOUT THE GREENWAY FOR THE FIRST COMPREHENSIVE EXHIBITION ACROSS THE PARK BY A SINGLE ARTIST. THE EXHIBITION INCLUDED FOUR SEPARATE INSTALLATIONS: A LARGE-SCALE MURAL, SUMMER STILL LIFE WITH LOBSTERS AND FERN, ON THE GREENWAY WALL AT DEWEY SQUARE; BLUE POPPIES, THE ARTIST'S FIRST OUTDOOR SCULPTURE; NEW CANVAS, A SERIES OF FOUR LARGE-SCALE HANGING TAPESTRIES ON THE LIGHT BLADES; AND STILL LIFE, A SERIES OF 20 PHOTOGRAPHS DISTRIBUTED AT TWO LOCATIONS THROUGHOUT THE PARK.LIKE GENERATIONS OF PHOTOGRAPHERS BEFORE HIM, DANIEL GORDON HAS BEEN FASCINATED BY THE MANIPULATION OF IMAGERY AND THE DISTORTION OF REALITY THROUGH HIS MEDIUM. EACH COMPOSITION COMPRISES FOUND IMAGES OF OBJECTS THAT GORDON PRINTS, CONSTRUCTS, AND ARRANGES IN THREE-DIMENSIONAL COLLAGES. THROUGH THE PROCESS OF SLICING, CUTTING, GLUING, STAGING, ARRANGING, AND RECYCLING, GORDON EXECUTES A SHIFT FROM DIGITAL TO ANALOG-ALMOST AS THOUGH HE WERE ENGAGED IN A PHYSICAL FORM OF PHOTOSHOP-AND CHALLENGES THE STABILITY OF THE FIXED IMAGE, OPENING UP THE POSSIBILITY FOR NEW MEANINGS TO EMERGE. REVEALING THE ARTIFICE OF HIS PHOTOGRAPHS AND PHOTOGRAPHY IN GENERAL, GORDON'S WORK HONORS THE VERY HUMAN TENDENCY TO CREATE MEANING THAT IS SIMULTANEOUSLY FICTION AND TRUTH.WITH THE ONGOING CORONAVIRUS PANDEMIC, WE CONTINUED WEBINAR-BASED PROGRAMMING. IN JANUARY, WE PRESENTED A WEBINAR IN CONJUNCTION WITH THE PHYSICAL PUBLIC ART PROJECTS FEATURED ON THE GREENWAY: CURATING FOR THE CHINESE ZODIAC (JANUARY 28). THROUGH THESE ONLINE WEBINARS AND POSTED VIDEOS WE WERE ABLE TO REACH OVER ~250 UNIQUE VIEWERS, ENCOMPASSING REGIONAL, NATIONAL AND INTERNATIONAL PARTICIPANTS. IN JULY 2021, THE GREENWAY'S PUBLIC ART PROJECT MANAGER WAS PROMOTED TO INTERIM ASSOCIATE CURATOR IN ORDER TO PROVIDE COMPREHENSIVE SUPPORT DURING THE TRANSITION BETWEEN OUTGOING AND INCOMING DIRECTORS OF PUBLIC ART. IN SEPTEMBER 2021, THE GREENWAY WELCOMED THE NEW DIRECTOR AND CURATOR OF PUBLIC ART THROUGH AN OUTDOOR RECEPTION ATTENDED BY ~70 PEOPLE, ENCOMPASSING DONORS, VOLUNTEERS, MEMBERS OF THE GREENWAY PUBLIC ART ADVISORY GROUP, AND SUPPORTERS OF OUR PUBLIC ART PROGRAM. THE PUBLIC ART DEPARTMENT WORKED TOGETHER THROUGHOUT FALL TO PLAN THE 2022 SEASON, CONDUCTING 8 STUDIO VISITS AND COMMISSIONING 4 ARTISTS TO MAKE AND INSTALL WORK FOR THE UPCOMING SEASON. IN DECEMBER 2021, WITH THE SUPPORT OF THE DEVELOPMENT TEAM, THE PUBLIC ART TEAM RECEIVED AN ARTSAMPLIFIED GRANT THROUGH THE BARR FOUNDATION IN THE AMOUNT OF $400,000, TO SUPPORT THE PUBLIC ART PROGRAM OVER 24 MONTHS (2022-2023 AND 2023-2024).

OUTREACH THE OUTREACH DEPARTMENT LEADS EXTERNAL MESSAGING EFFORTS TO DRAW VISITORS TO GATHER, PLAY, UNWIND, AND EXPLORE ON THE GREENWAY AND UNDERSTAND CONSERVANCY INITIATIVES. THE TEAM IS IN REGULAR AND CONSISTENT CONTACT WITH THE GENERAL PUBLIC, COMMUNITY GROUPS, GOVERNMENT OFFICIALS, THE MEDIA, AND OTHER STAKEHOLDERS THROUGH DIRECT OUTREACH, IN-PARK MESSAGING, AND ELECTRONIC COMMUNICATIONS, INCLUDING EMAIL AND OWNED DIGITAL MEDIA ASSETS. IN 2021, THE OUTREACH DEPARTMENT CONTINUED THE SUCCESS OF DIGITAL CONTENT, ASSISTING PUBLIC ART WITH A WINTER WEBINAR AND PROVIDING ALL THE TECHNICAL, VIDEOGRAPHY, AND MARKETING SUPPORT FOR THE ORGANIZATION'S FIRST EVER VIRTUAL GREENWAY GALA. WITH COVID-19 GUIDELINES LIFTING IN THE SPRING, THE OUTREACH TEAM PROVIDED IMPORTANT MESSAGING SUPPORT FOR THE MANY PARK EVENTS AND ACTIVITIES THAT WERE ABLE TO RETURN. THE OUTREACH DEPARTMENT SUCCESSFULLY PITCHED AND GOT COVERAGE ON STORIES OF OUR REMARKABLE ACHIEVEMENTS THIS YEAR, GENERATING MORE THAN 160 NEWS STORIES FROM OVER 75 MEDIA OUTLETS, INCLUDING THE BOSTON GLOBE, BOSTON BUSINESS JOURNAL, COMMONWEALTH MAGAZINE, WBUR, AND THE BAY STATE BANNER. OUTREACH PRODUCED OVER 1400 SOCIAL MEDIA POSTS IN 2021, CONTRIBUTING TO A 3% GROWTH IN OUR SOCIAL MEDIA FOLLOWER BASE AND A 3% GROWTH IN OUR EMAIL SUBSCRIBER BASE. OUTREACH CONTINUED WORK ON BRAND AWARENESS INITIATIVES THROUGHOUT THE PARK IN 2021. THE TEAM DESIGNED A NEW VINYL WRAP SYSTEM FOR KEEPING OUR PERMANENT SIGNAGE UPDATED, PROVIDED HEAVY BRANDING SUPPORT FOR THE REDISCOVER THE GREENWAY PROGRAMMATIC CAMPAIGN, AND CREATED CAPITAL PROJECT SIGNAGE SOLUTIONS. OUTREACH ALSO SUPPORTED THE OTHER DEPARTMENTS' SIGNAGE, MESSAGING, AND COLLATERAL NEEDS ACROSS A WIDE RANGE OF DIGITAL, PRINT, AND IN-PARK MEDIA. THE OUTREACH DEPARTMENT DESIGNED AND IMPLEMENTED ALL PARTNER AND SPONSOR RECOGNITION MATERIALS, INCLUDING A LARGE SCALE PARK BANNER PROJECT TO RECOGNIZE GALA SPONSORS. THE OUTREACH DEPARTMENT CONTINUED TO PROVIDE UPDATES AND SEEK FEEDBACK FROM STAKEHOLDERS INCLUDING THE GREENWAY BUSINESS IMPROVEMENT DISTRICT MEMBERS, ELECTED OFFICIALS, GOVERNMENT STAFF, PARTNER ORGANIZATIONS, AND COMMUNITY MEMBERS. IN PARTICULAR, WE PLAYED A ROLE IN ONBOARDING AND MESSAGING THE NEW EXECUTIVE DIRECTOR AND LEADERSHIP STAFF, AND WE WORKED CLOSELY WITH CHINATOWN COMMUNITY STAKEHOLDERS ON UPCOMING PARK IMPROVEMENTS AND PUBLIC ART.