Lehman College Center For The Performing Arts Inc

TO PROVIDE THE BRONX & SURROUNDING AREAS WITH ACCESS TO AFFORDABLE LOCAL, NATIONAL, & INTERNATIONAL PERFORMANCES THAT EDUCATE & CELEBRATE THE TRADITIONS OF A MULTI-CULTURAL COMMUNITY.

SEE SCHEDULE O:LEHMAN CENTER FOR THE PERFORMING ARTS HAS SECURED A PRESTIGIOUS REPUTATION AS THE FINEST PERFORMING ARTS VENUE IN THE BRONX AND CONTINUES TO SERVE THE COMMUNITY THROUGH EXCITING PROGRAMMING. TO FULFILL THE CENTER'S MISSION OF "PROVIDING THE RESIDENTS OF THE BRONX AND SURROUNDING COMMUNITIES WITH ACCESS TO AFFORDABLE, CULTURALLY DIVERSE MUSIC, DANCE AND THEATRICAL PERFORMANCES THAT ENTERTAIN, EDUCATE, AND INSPIRE" THE LINEUP OF EVENTS IS REFLECTIVE OF THE NEIGHBORHOOD'S NEEDS. OF THE TOTAL POPULATION IN THE BRONX, 56% OF PEOPLE IDENTIFY AS HISPANIC SO HAVING A ROBUST LATIN MUSIC SERIES HAS ALWAYS BEEN A PRIORITY FOR THE LOCAL COMMUNITY. IN ITS TENURE LEHMAN CENTER HAS PRESENTED SOME OF THE GREATEST NAMES IN LATIN MUSIC, INCLUDING CELIA CRUZ, EL GRAN COMBO, RUBN BLADES, VICTOR MANUEL, EDDIE PALMIERI, WILLIE COLON AND VIRTUALLY THE ENTIRE "HOME GROWN" FAMILY OF FANIA RECORDS, CELEBRATING ONE OF NEW YORK'S MOST BELOVED CONTRIBUTIONS TO WORLD MUSIC - SALSA! IN ADDITION TO THESE WELL-LOVED LATIN MUSIC EVENTS, LEHMAN CENTER IS DEDICATED TO BRINGING IN ARTISTS WHO MIGHT NOT NORMALLY PERFORM ON A STAGE IN THE HEART OF THE BRONX. THIS BALANCE OF POPULAR FARE ALONGSIDE GREAT CLASSICS IS WHAT MAKES THE CULTURAL VISION OF THE CENTER SO SPECIAL. CLASSICAL ENSEMBLES AND PERFORMERS INCLUDE THE LONDON PHILHARMONIC ORCHESTRA, THE VIENNA BOYS CHOIR, ISAAC STERN, RUDOLF NUREYEV, YO YO MA, MILES DAVIS, RAY CHARLES, B.B. KING, CHUCK BERRY, MUMMENSCHANZ, AND THE RUSSIAN NATIONAL BALLET.WHEN REOPENING THE CENTER IN 2021, AFTER THE 15-MONTH SHUTDOWN IN 2020, IT BECAME A PRIORITY TO BRANCH OUT AND CREATE A SEASON THAT WAS RICH WITH CULTURE WHILE DELIVERING SOMETHING THAT COULD GET PEOPLE EXCITED AGAIN! THIS DEVELOPED INTO UNIQUE COLLABORATIONS WITH OTHER ORGANIZATIONS IN THE AREA. THE FIRST COLLABORATION WAS AN EXTREMELY SUCCESSFUL RESIDENCY WITH THE WESTCHESTER BALLET COMPANY IN THEIR RENDITION OF THE NUTCRACKER. THIS BALLET IS PART OF A LONGSTANDING TRADITION TO OFFER STIMULATING, FAMILY FRIENDLY, CLASSICAL BALLET CONCERTS DURING THE HOLIDAY SEASON. THIS PARTNERSHIP IS A PROUD MOMENT FOR LEHMAN CENTER TO EXPAND THEIR TYPICAL AUDIENCE BASE IN THE BRONX UPWARDS INTO WESTCHESTER COUNTY. FROM 2021 LEHMAN CENTER CONTINUES ITS COLLABORATION WITH THEM PRESENTING THE NUTCRACKER EACH DECEMBER. THE SECOND COLLABORATION INCLUDED COLLABORATION WITH MANHATTAN BASED JAZZ AT LINCOLN CENTER.LEHMAN CENTER CONTINUES TO BUILD ITS VISIBILITY AND REPUTATION FOR EXCELLENCE. KEY ELEMENTS OF THE PROGRAMMATIC MARKETING EFFORT AIMED AT INCREASING TICKET SALES INCLUDE:* FOCUSING ON ONLINE ADVERTISING AND SOCIAL MEDIA* CONTINUING AN ACTIVE PUBLIC RELATIONS PROGRAM* HOSTING CONCIERGE EVENTS* MAINTAINING RELATIONSHIPS WITH VISITORS' POST-VISIT * RE-DESIGNING THE WEB SITE AS PROGRAMMING EXPANDS* EXPANDING THE GROUP SALES EFFORT CONSIDERABLY* EXPANDING THE CENTER'S EMAIL LIST TO 100,000 NAMESA ROLLING, 18-MONTH INSTITUTIONAL MARKETING CALENDAR IS ALSO BEING DEVELOPED AND MAINTAINED EACH SEASON. THIS CALENDAR FEATURES THOSE PERFORMANCES, EVENTS AND ANNOUNCEMENTS THAT HIGHLIGHT THE ORGANIZATION'S DISTINCTION. AS PART OF ITS INSTITUTIONAL MARKETING EFFORT, THE CENTER HAS CREATED LEHMAN CENTER'S AMBASSADORS, A GROUP OF THREE TO FIVE NOTED INDIVIDUALS WHO ARE WILLING TO SPEAK ON BEHALF OF THE CENTER IN THE MEDIA, AT SPECIAL EVENTS AND IN CENTER EVENTS. ADDITIONAL GOVERNMENT GRANTS RAISED BY THE EXECUTIVE DIRECTOR CONTINUED TO SUPPORT THIS PROGRAM. THE CENTER CONTINUES TO EXPAND ITS BOARD OF DIRECTORS, MAJOR DONORS, AUDIENCE PARTICIPATION, AND COMMUNITY INVOLVEMENT. LEHMAN CENTER IS THE ONLY CULTURAL CENTER THAT RE-OPENED ITS DOORS TO THE PUBLIC WITHIN THE ENTIRE CUNY SYSTEM. THE CENTER PRIDES ITSELF ON DEVOTING 85% OF ITS REVENUE TOWARDS ITS MISSION OF PRESENTING DIVERSE PROGRAMMING AT AFFORDABLE PRICES.DURING THE 2022-23 SEASON A FULL PROGRAM OF EVENTS HAS BEEN SCHEDULED. SOME OF THE HIGHLIGHTS INCLUDED PRESENTATION OF THE FAMOUS SOWETO GOSPEL CHOIR FROM SOUTH AFRICA, NATIONAL PHILHARMONIC ORCHESTRA OF UKRAINE, ARGENTINA'S MALEVO, IRISH WINGS OF DUBLIN AND STATE BALLET OF GEORGIA - REPRESENTING CULTURAL GROUPS FROM AROUND THE GLOBE. IN ADDITION OF PRESENTING EVENTS LEHMAN CENTER SUBSIDIZES RENT TO OVER HUNDRED OTHER NOT-FOR-PROFIT BRONX BASED ORGANIZATIONS.