Norman Rockwell Museum At Stockbridge Inc
- Assets
- $13.0m
- Revenue
- $4.5m
- Investments
- $0.0
- Employees
- 70
- Location
- Stockbridge, MA
- Founding
- 08/1969
- Data as of
- 06/2021
- EIN
- 04-2450813
Organization Overview
Norman Rockwell Museum At Stockbridge Inc is located in Stockbridge, MA. The organization was established in 1969. According to its NTEE Classification (A51) the organization is classified as: Art Museums, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 06/2021, Norman Rockwell Museum At Stockbridge Inc employed 70 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Norman Rockwell Museum At Stockbridge Inc is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 06/2021, Norman Rockwell Museum At Stockbridge Inc generated $4.5m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 6 years, the organization has seen revenues fall by an average of (3.8%) each year. All expenses for the organization totaled $4.5m during the year ending 06/2021. As we would expect to see with falling revenues, expenses have declined by (2.0%) per year over the past 6 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
SEE PART III, LINE 1
Describe the Organization's Program Activity:
Part 3 - Line 4a
SEE SCHEDULE OCOLLECTION CARE / EXHIBITIONS HOUSED AND MAINTAINED THE MUSEUM'S CORE COLLECTIONS: OVER 23,093 PIECE COLLECTION INCLUDING PAINTINGS, DRAWINGS, SCULPTURES AND ARTIST EPHEMERA; AN ARCHIVE OFOVER 350,000 PHOTOGRAPHS, NEGATIVES, PERSONAL CORRESPONDENCE, TEAR SHEETS, AND OTHER EPHEMERA; THE PHYSICAL STRUCTURE AND CONTENTS OF NORMAN ROCKWELL'S HISTORIC STOCKBRIDGE STUDIO.ONGOING DIGITIZATION OF WORKS FOR PRESERVATION AND ONLINE PUBLIC ACCESS PURPOSES AND CATALOGUING OF THE MUSEUM'S ARCHIVES. COMPLETED 6 CITY INTERNATIONAL TOUR OF ENDURING IDEALS: ROCKWELL, ROOSEVELT & THE FOUR FREEDOMS FOLLOWING A NINE YEAR, 18 CITY TOUR OF AMERICAN CHRONICLES: THE ART OF NORMAN ROCKWELL, THE MUSEUM'S TRAVELING RETROSPECTIVE.CURATED THREE ONSITE ILLUSTRATION EXHIBITIONS WITH VIDEO DOCUMENTARY AND INTERACTIVE DIGITAL DISPLAYS. CREATED VIRTUAL MUSEUM EXHIBITIONS, EXPERIENCES, PROGRAMS AND ACTIVITIES TO ENGAGE WITH WORLDWIDE AUDIENCES. BUILD AWARENESS AND SCHOLARSHIP THROUGH THE ROCKWELL CENTER FOR AMERICAN VISUAL STUDIES INCLUDING FELLOWSHIPS, COLLABORATIONS, SYMPOSIUMS ONLINE RESEARCH TOOLS AND COLLECTIONS ACCESS TO SUPPORT EXPLORATION OF THE RELATIONSHIP BETWEEN IMAGES, THEIR CREATORS, AND OUR CULTURE. EXPLORATION OF THE RELATIONSHIP BETWEEN IMAGES, THEIR CREATORS, AND OUR CULTURE.
EDUCATION OFFERED AN ARRAY OPPORTUNITIES FOR SCHOOLS, FAMILIES, ADULTS, SENIORS, AND ARTISTS TO ENGAGE IN DIGITAL AND OUTDOOR PROGRAMS AS IN-PERSON GALLERY ACTIVITIES WERE RESTRICTED DUE TO COVID-19 PANDEMIC CONDITIONS. PROGRAMS AIMED TO DEEPEN AUDIENCE KNOWLEDGE, UNDERSTANDING, AND APPRECIATION OF NORMAN ROCKWELL AND AMERICAN ILLUSTRATION ART. PROVIDED VIRTUAL LECTURES, PERFORMANCES, SYMPOSIA, AND WORKSHOPS BY MUSEUM STAFF, GUEST CURATORS, SCHOLARS, AND ARTISTS.
MERCHANDISE SALESTHROUGH THE MUSEUM STORE AND AN ENHANCED ONLINE STORE, OFFERED A WIDE ARRAY OF NORMAN ROCKWELL AND AMERICAN ILLUSTRATION ART MERCHANDISE, INCLUDING BOOKS, PRINTS, LIMITED EDITION SIGNED PRINTS, AND KEEPSAKES, AS WELL AS EXHIBITION-RELATED ITEMS USED STORE PROCEEDS TO SUPPORT EXHIBITIONS, PROGRAMS, AND COLLECTIONS CARE.
SEE SCHEDULE OCOLLECTION CARE / EXHIBITIONS HOUSED AND MAINTAINED THE MUSEUM'S CORE COLLECTIONS: OVER 23,093 PIECE COLLECTION INCLUDING PAINTINGS, DRAWINGS, SCULPTURES AND ARTIST EPHEMERA; AN ARCHIVE OFOVER 350,000 PHOTOGRAPHS, NEGATIVES, PERSONAL CORRESPONDENCE, TEAR SHEETS, AND OTHER EPHEMERA; THE PHYSICAL STRUCTURE AND CONTENTS OF NORMAN ROCKWELL'S HISTORIC STOCKBRIDGE STUDIO.ONGOING DIGITIZATION OF WORKS FOR PRESERVATION AND ONLINE PUBLIC ACCESS PURPOSES AND CATALOGUING OF THE MUSEUM'S ARCHIVES. COMPLETED 6 CITY INTERNATIONAL TOUR OF ENDURING IDEALS: ROCKWELL, ROOSEVELT & THE FOUR FREEDOMS FOLLOWING A NINE YEAR, 18 CITY TOUR OF AMERICAN CHRONICLES: THE ART OF NORMAN ROCKWELL, THE MUSEUM'S TRAVELING RETROSPECTIVE.CURATED THREE ONSITE ILLUSTRATION EXHIBITIONS WITH VIDEO DOCUMENTARY AND INTERACTIVE DIGITAL DISPLAYS. CREATED VIRTUAL MUSEUM EXHIBITIONS, EXPERIENCES, PROGRAMS AND ACTIVITIES TO ENGAGE WITH WORLDWIDE AUDIENCES. BUILD AWARENESS AND SCHOLARSHIP THROUGH THE ROCKWELL CENTER FOR AMERICAN VISUAL STUDIES INCLUDING FELLOWSHIPS, COLLABORATIONS, SYMPOSIUMS ONLINE RESEARCH TOOLS AND COLLECTIONS ACCESS TO SUPPORT EXPLORATION OF THE RELATIONSHIP BETWEEN IMAGES, THEIR CREATORS, AND OUR CULTURE. EXPLORATION OF THE RELATIONSHIP BETWEEN IMAGES, THEIR CREATORS, AND OUR CULTURE.
EDUCATION OFFERED AN ARRAY OPPORTUNITIES FOR SCHOOLS, FAMILIES, ADULTS, SENIORS, AND ARTISTS TO ENGAGE IN DIGITAL AND OUTDOOR PROGRAMS AS IN-PERSON GALLERY ACTIVITIES WERE RESTRICTED DUE TO COVID-19 PANDEMIC CONDITIONS. PROGRAMS AIMED TO DEEPEN AUDIENCE KNOWLEDGE, UNDERSTANDING, AND APPRECIATION OF NORMAN ROCKWELL AND AMERICAN ILLUSTRATION ART. PROVIDED VIRTUAL LECTURES, PERFORMANCES, SYMPOSIA, AND WORKSHOPS BY MUSEUM STAFF, GUEST CURATORS, SCHOLARS, AND ARTISTS.
MERCHANDISE SALESTHROUGH THE MUSEUM STORE AND AN ENHANCED ONLINE STORE, OFFERED A WIDE ARRAY OF NORMAN ROCKWELL AND AMERICAN ILLUSTRATION ART MERCHANDISE, INCLUDING BOOKS, PRINTS, LIMITED EDITION SIGNED PRINTS, AND KEEPSAKES, AS WELL AS EXHIBITION-RELATED ITEMS USED STORE PROCEEDS TO SUPPORT EXHIBITIONS, PROGRAMS, AND COLLECTIONS CARE.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Laurie Norton Moffatt Director/ceo | Officer | 37.5 | $226,855 |
Ellen Spear Chief Philanthropy Officer | 37.5 | $139,375 | |
Jill Gellert Coo/cfo | Officer | 37.5 | $122,414 |
Ramelle Pulitzer Trustee | Trustee | 1 | $363 |
Dolf Berle Trustee/chairman | OfficerTrustee | 1 | $0 |
John V Frank Treasurer/trustee | OfficerTrustee | 1 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Jrl General Contracting Inc Construction | 6/29/21 | $124,330 |
Compuworks It Managed Services | 6/29/21 | $114,411 |
Jrl General Contracting Inc Construction | 6/29/21 | $124,330 |
Compuworks It Managed Services | 6/29/21 | $114,411 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $1,743,188 |
| All other contributions, gifts, grants, and similar amounts not included above | $937,848 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $2,681,036 |
| Total Program Service Revenue | $873,782 |
| Investment income | $95,512 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $439,866 |
| Net Income from Fundraising Events | $51,189 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $356,795 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $4,523,521 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $200,719 |
| Compensation of current officers, directors, key employees. | $10,072 |
| Compensation to disqualified persons | $83,583 |
| Other salaries and wages | $1,849,050 |
| Pension plan accruals and contributions | $118,026 |
| Other employee benefits | $246,046 |
| Payroll taxes | $136,187 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $7,023 |
| Fees for services: Accounting | $34,098 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $47,412 |
| Fees for services: Other | $95,194 |
| Advertising and promotion | $41,033 |
| Office expenses | $125,857 |
| Information technology | $206,951 |
| Royalties | $200 |
| Occupancy | $160,045 |
| Travel | $6,983 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $7,732 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $389,749 |
| Insurance | $173,614 |
| All other expenses | $54,622 |
| Total functional expenses | $4,538,308 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $1,762,030 |
| Savings and temporary cash investments | $310,930 |
| Pledges and grants receivable | $473,575 |
| Accounts receivable, net | $27,171 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $346,074 |
| Prepaid expenses and deferred charges | $87,923 |
| Net Land, buildings, and equipment | $3,418,360 |
| Investments—publicly traded securities | $6,544,834 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $12,970,897 |
| Accounts payable and accrued expenses | $476,769 |
| Grants payable | $0 |
| Deferred revenue | $177,531 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $654,300 |
| Net assets without donor restrictions | $9,462,582 |
| Net assets with donor restrictions | $2,854,015 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $12,970,897 |
Grants Recieved
Over the last fiscal year, we have identified 13 grants that Norman Rockwell Museum At Stockbridge Inc has recieved totaling $523,774.
| Awarding Organization | Amount |
|---|---|
Klarman Family Foundation Boston, MA PURPOSE: FUNDER COLLABORATIONS AND BOLD BETS: UNRESTRICTED OPERATING SUPPORT FOR FISCAL YEARS 2022, 2023, AND 2024, AS A PART OF THE BARR-KLARMAN MASSACHUSETTS ARTS INITIATIVE (RAPID RESPONSE) | $185,000 |
Barr Foundation Boston, MA PURPOSE: ARTS & CREATIVITY: TO SUPPORT PARTICIPATION IN YEARS 4-6 OF THE BARR KLARMAN MASSACHUSETTS ARTS INITIATIVE | $114,000 |
Klarman Family Foundation Boston, MA PURPOSE: FUNDER COLLABORATIONS AND BOLD BETS: UNRESTRICTED OPERATING SUPPORT FOR FISCAL YEARS 2022, 2023, AND 2024, AS A PART OF THE BARR-KLARMAN MASSACHUSETTS ARTS INITIATIVE (RAPID RESPONSE) | $110,000 |
Wayne County Community Foundation Wooster, OH PURPOSE: GENERAL SUPPORT | $30,000 |
The Berkshire Taconic Community Foundation Inc Sheffield, MA PURPOSE: GENERAL SUPPORT FOR PROGRAMMING, EDUCATION AND COMMUNITY ENGAGEMENT | $24,200 |
Max & Victoria Dreyfus Foundation Washington, DC PURPOSE: JAN BRETT: STORIES NEAR AND FAR | $15,000 |
Endowment Analysis
| Beg. Balance | $3,953,600 |
| Ending Balance | $3,953,600 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Buffalo Fine Arts Academy Buffalo, NY | $293,134,468 | $30,844,940 |
New Museum Of Contemporary Art New York, NY | $107,362,095 | $41,908,538 |
Institute Of Contemporary Art Boston, MA | $121,321,339 | $26,427,567 |
Museum Of Arts And Design New York, NY | $100,702,289 | $12,680,439 |
Wadsworth Atheneum Museum Of Art Hartford, CT | $165,426,651 | $15,147,902 |
Neue Galerie New York New York, NY | $114,494,920 | $18,242 |
Worcester Art Museum Worcester, MA | $148,643,203 | $30,005,812 |
International Center Of Photography New York, NY | $72,245,409 | $16,287,723 |
Doris Duke Foundation For Islamic Art New York, NY | $38,632,422 | $9,089,054 |
Storm King Art Center New Windsor, NY | $80,583,864 | $14,230,209 |
Fellowship For The Performing Arts Inc New York, NY | $15,555,732 | $10,766,818 |
Ps1 Contemporary Art Center Inc Long Island City, NY | $7,393,924 | $9,638,266 |