New Direction NJ
- Assets
- $56.0k
- Revenue
- $60.6k
- Investments
- $0.0
- Employees
- 0
- Location
- Morristown, NJ
- Founding
- Data as of
- 12/2021
- EIN
- 82-3902128
Organization Overview
New Direction NJ is located in Morristown, NJ. New Direction NJ is a 501(c)(4) and as such, is described as a "Civic League, Social Welfare Organization, and Local Association of Employees" by the IRS.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
THE PURPOSE OF THE CORPORATION IS TO ADVOCATE FOR POLICIES THAT SUPPORT ECONOMIC OPPORTUNITY FOR NEW JERSEYS MIDDLE CLASS.
Describe the Organization's Program Activity:
Part 3 - Line 4a
BUILT PUBLIC SUPPORT FOR PROGRESSIVE POLICY AGENDA IN NEW JERSEY THROUGH RESEARCH, STRATEGIC COMMUNICATIONS WITH MEDIA AND INFLUENCERS, AND ADVERTISING TO GENERAL PUBLIC.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Ingrid Collazos Secretary | OfficerTrustee | 1 | $0 |
Kathryn Weller Demming Treasurer | OfficerTrustee | 1 | $0 |
Cary Chevat President | OfficerTrustee | 1 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Media Fortitude Partners Tv Ad Buy | 12/30/20 | $3,220,000 |
Sb Digital Inc Online Ad Buy | 12/30/20 | $1,550,000 |
The Bgill Group Inc Mangement Consulting | 12/30/20 | $142,184 |
Message & Media Inc Ad Production | 12/30/20 | $248,500 |
Jafri Strategies Llc Fundraising Consulting | 12/30/20 | $105,685 |
View All Vendors
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $60,600 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $60,600 |
| Total Program Service Revenue | $0 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $60,600 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $24,000 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $90,000 |
| Fees for services: Legal | $14,253 |
| Fees for services: Accounting | $43,707 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $10,000 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $300,000 |
| Office expenses | $68 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $8,609 |
| All other expenses | $0 |
| Total functional expenses | $490,769 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $56,026 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $56,026 |
| Accounts payable and accrued expenses | $10,000 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $10,000 |
| Net assets without donor restrictions | $46,026 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $56,026 |
Grants Awarded
Over the last fiscal year, New Direction NJ has awarded $110,000 in support to 2 organizations.
| Grant Recipient | Amount |
|---|---|
Trenton, NJ PURPOSE: Support Social Welfare Activity | $100,000 |
Montclair, NJ PURPOSE: Event Sponsorship | $10,000 |
View Grant Profile
Grants Recieved
Over the last fiscal year, we have identified 2 grants that New Direction NJ has recieved totaling $100,000.
| Awarding Organization | Amount |
|---|---|
Service Employees International Local New York, NY PURPOSE: GENERAL SUPPORT | $50,000 |
Communications Workers Of America Afl-Cio Clc Washington, DC PURPOSE: GENERAL SUPPORT | $50,000 |
View Grant Recipient Profile
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Berks County School Districts Health Tr Reading, PA | $37,307,686 | $92,475,879 |
Jewish Home Lifecare Manhattan New York, NY | $92,070,146 | $86,814,145 |
Central European University New York, NY | $577,160,061 | $72,058,098 |
International Union Of Operating Engineers Welfare Fund Long Island City, NY | $98,450,225 | $98,628,304 |
New Jersey Property Liability Basking Ridge, NJ | $270,074,908 | $113,404,286 |
Upmc Lititz Harrisburg, PA | $81,864,299 | $83,139,500 |
Procter & Gamble Benefit Plan Trust Cincinnati, OH | $69,184,153 | $97,679,425 |
United Church Homes Inc Marion, OH | $230,951,491 | $117,776,158 |
American Society For Testing And Materials West Conshohocken, PA | $507,262,217 | $135,712,233 |
Cedar Crest Village Llc Pompton Plains, NJ | $458,841,206 | $94,228,748 |
Alfred P Sloan Foundation New York, NY | $2,105,880,634 | $192,527,982 |
Philadelphia Post-Acute Partnersllc Philadelphia, PA | $76,499,158 | $101,068,675 |