Orlando Orange County Convention & Visitors Bureau Inc
- Assets
- $76.0m
- Revenue
- $109.7m
- Investments
- $0.0
- Employees
- 174
- Location
- Orlando, FL
- Founding
- 07/1985
- Data as of
- 12/2022
- EIN
- 59-2395248
Organization Overview
Orlando Orange County Convention & Visitors Bureau Inc, operating under the name Visit Orlando, is located in Orlando, FL. The organization was established in 1985. According to its NTEE Classification (S01) the organization is classified as: Alliances & Advocacy, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2022, Visit Orlando employed 174 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Orlando is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2022, Visit Orlando generated $109.7m in total revenue. This represents relatively stable growth, over the past 8 years the organization has increased revenue by an average of 7.1% each year. All expenses for the organization totaled $87.3m during the year ending 12/2022. While expenses have increased by 4.1% per year over the past 8 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
TO BRAND, MARKET AND SELL THE AREA GLOBALLY AS A PREMIER LEISURE, CONVENTION AND BUSINESS DESTINATION FOR THE CONTINUAL ECONOMIC BENEFIT OF THE COMMUNITY.
Describe the Organization's Program Activity:
Part 3 - Line 4a
REGISTRATION SERVICES - PROVISION OF PERSONNEL, EQUIPMENT AND RESERVATION ASSISTANCE TO CONVENTIONS SCHEDULED IN THE ORLANDO/ORANGE COUNTY AREA.
TOURISM, CONVENTION SALES, PROMOTION - PROMOTE ORLANDO AND ORANGE COUNTY AS A DESTINATION FOR TOURISTS LOCATION FOR CONVENTIONS AND TRADE SHOWS.
MEMBERSHIP SERVICES - PROVISION OF INFORMATION AND SCHEDULE EDUCATIONAL MEETINGS AND SEMINARS FOR MEMBERSHIP.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Casandra Matej President & CEO | OfficerTrustee | 60 | $519,435 |
Michael D Waterman Chief Sales Officer | Officer | 40 | $326,356 |
Danielle S Hollander Cmo | Officer | 40 | $312,974 |
Randy D Singh CFO | Officer | 40 | $316,339 |
Kristen E Darby Sr VP Member Relations & Suppo | Officer | 40 | $236,228 |
Antonetta M Caracciolo VP Of Marketing | 40 | $226,798 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Icon International Inc Media/agency/market | 12/30/22 | $23,822,508 |
Brand Usa Dba Corp For Travel Pro Advertising | 12/30/22 | $8,501,000 |
Google Inc Advertising | 12/30/22 | $3,359,058 |
Sapient Corporation Media/agency/marketi | 12/30/22 | $2,804,036 |
Meta Platforms Inc Advertising | 12/30/22 | $1,864,067 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $103,624,990 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $103,624,990 |
| Total Program Service Revenue | $5,879,668 |
| Investment income | $20,749 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | -$61,180 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $109,744,276 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $2,120,729 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $12,957,594 |
| Pension plan accruals and contributions | $936,771 |
| Other employee benefits | $1,307,500 |
| Payroll taxes | $1,036,974 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $81,817 |
| Fees for services: Accounting | $0 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $1,661,276 |
| Advertising and promotion | $52,427,126 |
| Office expenses | $234,124 |
| Information technology | $2,154,684 |
| Royalties | $0 |
| Occupancy | $1,233,067 |
| Travel | $7,556,158 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $647,901 |
| Insurance | $0 |
| All other expenses | $0 |
| Total functional expenses | $87,260,668 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $47,589,354 |
| Savings and temporary cash investments | $5,314,711 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $19,231,052 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $25,547 |
| Prepaid expenses and deferred charges | $1,247,610 |
| Net Land, buildings, and equipment | $1,124,510 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $1,479,741 |
| Total assets | $76,012,525 |
| Accounts payable and accrued expenses | $15,307,002 |
| Grants payable | $0 |
| Deferred revenue | $1,401,107 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $8,183,219 |
| Total liabilities | $24,891,328 |
| Net assets without donor restrictions | $51,121,197 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $76,012,525 |