Greater Minneapolis Convention & Visitors Association
- Assets
- $7.8m
- Revenue
- $13.7m
- Investments
- $0.0
- Employees
- 95
- Location
- Minneapolis, MN
- Founding
- 04/1988
- Data as of
- 12/2023
- EIN
- 36-3568407
Organization Overview
Greater Minneapolis Convention & Visitors Association, operating under the name Meet Minneapolis, is located in Minneapolis, MN. The organization was established in 1988. According to its NTEE Classification (S46) the organization is classified as: Boards of Trade, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2023, Meet Minneapolis employed 95 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Meet Minneapolis is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2023, Meet Minneapolis generated $13.7m in total revenue. This represents relatively stable growth, over the past 9 years the organization has increased revenue by an average of 1.2% each year. All expenses for the organization totaled $16.3m during the year ending 12/2023. While expenses have increased by 5.0% per year over the past 9 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
AT MEET MINNEAPOLIS, OUR MISSION IS TO POSITIVELY IMPACT THE ECONOMIC AND SOCIAL PROSPERITY OF OUR MINNEAPOLIS COMMUNITY. BY ATTRACTING VISITORS, MEETINGS AND EVENTS, OUR WORK DIRECTLY SUPPORTS LOCAL WORKERS AND BUSINESSES, AND GENERATES CRITICAL REVENUES.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE INTEGRATED SALES AND MARKETING PLAN INCLUDES DETAILED INITIATIVES, ALL DESIGNED TO PROMOTE THE MINNEAPOLIS CONVENTION CENTER AND THE CITY OF MINNEAPOLIS OVERALL. THE MINNEAPOLIS CONVENTION CENTER IS PROMOTED AS A VENUE FOR TRADE SHOWS AND CONVENTIONS AND THE CITY OF MINNEAPOLIS IS MARKETED AS BOTH A CONVENTION SITE AS WELL AS A DESIRABLE TOURIST DESTINATION. IN 2023, 579,503 ROOM NIGHTS WERE BOOKED IN THE CITY, $18.5 MILLION IN REVENUE WAS GENERATED FOR THE CONVENTION CENTER INCLUDING 181 EVENTS BRINGING IN 653,361 ATTENDEES, 2.74 BILLION MEDIA IMPRESSIONS WERE ACHIEVED, MEET MINNEAPOLIS'S WORK INFLUENCED 1,200 MEDIA STORIES, AND 49.4 MILLION SOCIAL MEDIA IMPRESSIONS WERE GENERATED. SPORTING EVENTS MEET MINNEAPOLIS PROCURED AND/OR EXECUTED IN 2023 INCLUDED THE USA VOLLEYBALL GIRLS JUNIOR NATIONAL CHAMPIONSHIP, HELD AT THE MINNEAPOLIS CONVENTION CENTER, WITH ATTENDANCE AT 48,000. CONNECT MARKETPLACE WAS ALSO HELD AT THE MINNEAPOLIS CONVENTION CENTER, IN AUGUST 2023, WHICH INCLUDED 2,500 ATTENDEES, OF WHICH 900 WERE MEETING AND EVENT PLANNERS. THE EVENT SECURED 40 REQUEST FOR PROPOSALS FOR FUTURE EVENTS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Melvin Tennant President | OfficerTrustee | 40 | $362,574 |
Lester Bagley Chair | OfficerTrustee | 4 | $0 |
Robert Lilligren Vice-Chair | OfficerTrustee | 4 | $0 |
Christy Loy Secretary/treasurer | OfficerTrustee | 4 | $0 |
Dara Rudick Immediate Past Chair | OfficerTrustee | 4 | $0 |
Larry Abdo Board Member | Trustee | 1 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Connect - Collison And Company Produce Trade Shows For The Travel Marke | 12/30/21 | $362,990 |
Sparkloft Media Social Media | 12/30/21 | $138,499 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $12,055,753 |
| All other contributions, gifts, grants, and similar amounts not included above | $198,228 |
| Noncash contributions included in lines 1a–1f | $198,228 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $12,253,981 |
| Total Program Service Revenue | $1,331,690 |
| Investment income | $80,547 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $7,524 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $13,673,742 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $640,089 |
| Compensation of current officers, directors, key employees. | $640,089 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $5,497,366 |
| Pension plan accruals and contributions | $324,359 |
| Other employee benefits | $581,626 |
| Payroll taxes | $432,534 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $3,692 |
| Fees for services: Accounting | $37,728 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $1,677,211 |
| Advertising and promotion | $3,231,400 |
| Office expenses | $44,283 |
| Information technology | $52,768 |
| Royalties | $0 |
| Occupancy | $581,719 |
| Travel | $773,173 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $362,121 |
| Insurance | $72,299 |
| All other expenses | $237,501 |
| Total functional expenses | $16,283,453 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $217,906 |
| Savings and temporary cash investments | $1,725,003 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $597,582 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $6,251 |
| Prepaid expenses and deferred charges | $1,493,216 |
| Net Land, buildings, and equipment | $1,223,684 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $2,542,217 |
| Total assets | $7,805,859 |
| Accounts payable and accrued expenses | $1,389,788 |
| Grants payable | $0 |
| Deferred revenue | $71,874 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $3,737,667 |
| Total liabilities | $5,199,329 |
| Net assets without donor restrictions | $2,338,617 |
| Net assets with donor restrictions | $267,913 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $7,805,859 |