Greater Minneapolis Convention & Visitors Association

Organization Overview

Greater Minneapolis Convention & Visitors Association, operating under the name Meet Minneapolis, is located in Minneapolis, MN. The organization was established in 1988. According to its NTEE Classification (S46) the organization is classified as: Boards of Trade, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2023, Meet Minneapolis employed 95 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Meet Minneapolis is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 12/2023, Meet Minneapolis generated $13.7m in total revenue. This represents relatively stable growth, over the past 9 years the organization has increased revenue by an average of 1.2% each year. All expenses for the organization totaled $16.3m during the year ending 12/2023. While expenses have increased by 5.0% per year over the past 9 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2023

Describe the Organization's Mission:

Part 3 - Line 1

AT MEET MINNEAPOLIS, OUR MISSION IS TO POSITIVELY IMPACT THE ECONOMIC AND SOCIAL PROSPERITY OF OUR MINNEAPOLIS COMMUNITY. BY ATTRACTING VISITORS, MEETINGS AND EVENTS, OUR WORK DIRECTLY SUPPORTS LOCAL WORKERS AND BUSINESSES, AND GENERATES CRITICAL REVENUES.

Describe the Organization's Program Activity:

Part 3 - Line 4a

THE INTEGRATED SALES AND MARKETING PLAN INCLUDES DETAILED INITIATIVES, ALL DESIGNED TO PROMOTE THE MINNEAPOLIS CONVENTION CENTER AND THE CITY OF MINNEAPOLIS OVERALL. THE MINNEAPOLIS CONVENTION CENTER IS PROMOTED AS A VENUE FOR TRADE SHOWS AND CONVENTIONS AND THE CITY OF MINNEAPOLIS IS MARKETED AS BOTH A CONVENTION SITE AS WELL AS A DESIRABLE TOURIST DESTINATION. IN 2023, 579,503 ROOM NIGHTS WERE BOOKED IN THE CITY, $18.5 MILLION IN REVENUE WAS GENERATED FOR THE CONVENTION CENTER INCLUDING 181 EVENTS BRINGING IN 653,361 ATTENDEES, 2.74 BILLION MEDIA IMPRESSIONS WERE ACHIEVED, MEET MINNEAPOLIS'S WORK INFLUENCED 1,200 MEDIA STORIES, AND 49.4 MILLION SOCIAL MEDIA IMPRESSIONS WERE GENERATED. SPORTING EVENTS MEET MINNEAPOLIS PROCURED AND/OR EXECUTED IN 2023 INCLUDED THE USA VOLLEYBALL GIRLS JUNIOR NATIONAL CHAMPIONSHIP, HELD AT THE MINNEAPOLIS CONVENTION CENTER, WITH ATTENDANCE AT 48,000. CONNECT MARKETPLACE WAS ALSO HELD AT THE MINNEAPOLIS CONVENTION CENTER, IN AUGUST 2023, WHICH INCLUDED 2,500 ATTENDEES, OF WHICH 900 WERE MEETING AND EVENT PLANNERS. THE EVENT SECURED 40 REQUEST FOR PROPOSALS FOR FUTURE EVENTS.


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Board, Officers & Key Employees

Name (title)Compensation
Melvin Tennant
President
$362,574
Lester Bagley
Chair
$0
Robert Lilligren
Vice-Chair
$0
Christy Loy
Secretary/treasurer
$0
Dara Rudick
Immediate Past Chair
$0
Larry Abdo
Board Member
$0

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Connect - Collison And Company
Produce Trade Shows For The Travel Marke
$362,990
Sparkloft Media
Social Media
$138,499
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $12,055,753
All other contributions, gifts, grants, and similar amounts not included above$198,228
Noncash contributions included in lines 1a–1f $198,228
Total Revenue from Contributions, Gifts, Grants & Similar$12,253,981
Total Program Service Revenue$1,331,690
Investment income $80,547
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $7,524
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $13,673,742

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