Education & Res Fndtn Of Better Bus Bureau Of Metro Ny Inc

SUPPORT THE BETTER BUSINESS BUREAU(R) BY DEFINING AND PROMOTING ETHICAL BUSINESS AND CHARITY STANDARDS AND PRACTICES IN NEW YORK.

CHARITY ACCOUNTABILITY:THE CORE PROGRAM IS THE CHARITY ACCOUNTABILITY PROGRAM (NYCAP). THROUGH THIS PROGRAM, THE FOUNDATION PROMOTES CHARITABLE GIVING IN NEW YORK STATE BY ENCOURAGING NONPROFIT PRACTICES THAT MERIT DONOR TRUST. THE FOUNDATION EDUCATES CHARITY LEADERS ABOUT HOW TO MEET THE BBB(R) STANDARDS FOR CHARITY ACCOUNTABILITY. IT EVALUATES CHARITY PERFORMANCE AGAINST THE BBB STANDARDS AND PUBLISHES BBB CHARITY REPORTS STATING ITS FINDINGS IN BBB WEBSITES AT GIVE.ORG AND BBB.ORG FOR THE BENEFIT OF THE PUBLIC.AS OF NOVEMBER 2021, THE ANNUAL MEASUREMENT POINT, THERE WERE 764 PUBLISHED METRO NY BBB CHARITY REPORTS. CHARITIES MEETING ALL BBB STANDARDS AUTOMATICALLY BECOME BBB ACCREDITED CHARITIES, AT NO COST. THE FOUNDATION LICENSES USE OF ITS OPTIONAL BBB ACCREDITED CHARITY SEAL, FEATURING THE BBB'S TRADEMARK AS A SYMBOL OF ACCOUNTABILITY, ONLY TO ELIGIBLE CHARITIES THAT HAVE FIRST MET ALL BBB STANDARDS. BBB SEAL HOLDERS SIGN A LICENSING AGREEMENT AND PAY A SLIDING-SCALE FEE, BASED ON CHARITY FUNDRAISING REVENUE SIZE, FOR PERMITTED USES OF THE BBB SEAL.IN THE SPRING AND HOLIDAY 2021 GIVING SEASONS, OUR FOUNDATION CONDUCTED AD CAMPAIGNS TO PROMOTE CONSUMER RECOGNITION OF BBB ACCREDITED CHARITIES AND SEAL HOLDERS. IN 2021, THE AD CAMPAIGNS GENERATED A COMBINED TOTAL OF 2,192,958 IMPRESSIONS AND PROMPTED 6,809 CLICK-THROUGHS TO LANDING PAGES LISTING ALL METRO NEW YORK BBB ACCREDITED CHARITIES AND SEAL HOLDERS AS OF THE TIME THE CAMPAIGNS WERE DEPLOYED.

EDUCATIONAL PROGRAMS:CHARITIES: THE FOUNDATION PRESENTED SIX NO-COST PROGRAMS ABOUT MEETING THE BBB STANDARDS TO CHARITY LEADERS AND ADVISORS IN 2021. ALSO IN 2021, CHARITY LEADERS WERE PROVIDED WITH SEVEN ONLINE EDUCATIONAL PROGRAMS, INCLUDING A BBB CHARITY EFFECTIVENESS SYMPOSIUM ABOUT POWERING A CHARITY'S MISSION THROUGH A TIME OF TRANSITION, AND SIX OTHER PROGRAMS ABOUT ISSUES SUCH AS MANAGING FINANCES, SUSTAINABILITY STRATEGIES AND TACTICS, PREPARING FOR AN AUDIT, BUILDING STRONGER BOARD PRACTICES, FUNDRAISING FOR THE FUTURE, AND LEARNING FROM THE ARTS. ALL PROGRAMS AFTER MARCH 2021 WERE OFFERED FOR FREE AND ONLINE TO REGISTRANTS DURING THE PANDEMIC.BUSINESSES: THE FOURTEENTH BBB FORUM ON CORPORATE RESPONSIBILITY WAS PRESENTED ONLINE FOR THE FIRST TIME AND PROVIDED FREE TO 444 REGISTRANTS DURING THE PANDEMIC. IT WAS ENTITLED CSR NEXT: EXPLORING BUSINESS APPROACHES TO KEY SOCIAL ISSUES. THERE WERE 1,761 COMBINED BUSINESS AND CHARITY PROGRAM ATTENDEES NOTED IN 2021.

LEADERSHIP:OUR FOUNDATION MAINTAINS A YEAR-ROUND SKILL-BUILDING VOLUNTEER INTERNSHIP PROGRAM, WHICH HELPS YOUNG PEOPLE BUILD LEADERSHIP AND CAREER SKILLS. PARTICIPANTS ARE TRAINED AND SUPERVISED, AND ARE INVITED TO ATTEND CAREER SESSIONS WITH SENIOR EXECUTIVES FROM BBB BOARD LEADERSHIP. INTERNS LEARN SKILLS IN AREAS SUCH AS DISPUTE RESOLUTION, CUSTOMER SERVICE, BUSINESS COMMUNICATIONS, AND NONPROFIT MANAGEMENT. IN 2021, AFTER ONSET OF THE PANDEMIC, INTERNSHIPS WERE CONDUCTED VIRTUALLY, USING TOOLS SUCH AS ONLINE MEETINGS. THE PROGRAM SERVED 36 INTERNS IN 2021.